Naked Goat
THE STRATEGY
Naked Goat is a luxury brand specializing in hand-crafted skin and body care. From its origin in the bath of Heather Long, Naked Goat has come a long way and boasts a wide but intentionally developed product line for those who crave simplicity in routine.
Naked Goat is a dream client. We first shot together in 2019 to create e-commerce and styled photography for their rebrand. Several years (and so much experience) later, Naked Goat is a monthly client of mine. Together, we develop a content plan for each month, starting with a monthly theme and breaking it down further into a week-by-week marketing plan. From there, we'll develop all of the creative assets that go with that plan, including images and videos for social media, web, and email marketing.
For our August marketing plan, we focused on two brand collaboration boxes that really played into the five senses. Our goal for content was to showcase each of these products in a luxury lifestyle environment, so we chose our location based on the look and feel we wanted to convey. Naked Goat's origin is in the bathtub, so using a tub in the photos and videos was super important to incorporate the brand story.
THE PROJECT
Product Photography Lifestyle Photography
Videography Styling
Creative Direction Content Strategy
