Sarah Caliendo Coaching
THE STRATEGY
Sarah Caliendo is a whole self coach and consultant based in the Bay Area. Sarah was referred to me by my friends at Launch + Co as they were working on Sarah's rebrand. Getting new brand photos during a rebrand is THE MOVE if you want to have images that are perfectly tailored to your new website. I got to work directly with Launch + Co for some of Sarah's strategy so they basically got to custom order images for Sarah's new website. It was a win for both teams because Launch + Co got exactly what they needed and I was given amazing direction going into the shoot.
Sarah wanted brand images that represented her true personality. We opted for looks that blurred the lines between feminine and masculine because this is a perfect representation of Sarah as a person. We also wanted to capture Sarah's carefree side, a side of her that was important for her clients to get to know.
Check out Sarah's new branding and website, as well as her coaching services, at www.sarahcaliendo.com.
THE PROJECT
Brand Photography
