DEN
THE STRATEGY
DEN: DEN is a soil company committed to bringing local, sustainable soil to plant lovers. Based in San Francisco, DEN sources all of its ingredients from no further than 500 miles from HQ. They make it a mission to reduce their carbon footprint and every bit of their product is biodegradable.
We worked with DEN to create a library of images featuring their new packaging. The brand was very interested in creating a surrealist vibe, so we shot with bright colors, repeating patterns, and other prop setups that aired on the unnatural side. We also created stop motion video to incorporate motion into their brand assets.
See how we used these images on DEN's website at www.densoils.com.
Stylist: Stella Kim
THE PROJECT
Product Photography
Stop Motion Video
